By Alan Prahl

Are you worried about identity theft? Millions of Americans are.

Come to the 14th annual Fox Cities Money Conference and hear luncheon speaker Eric Friedland of Associated Bank, who leads a team that investigates financial crimes in Wisconsin, Minnesota and Illinois. He will talk about how to avoid identity theft and other financial scams.

In addition to the luncheon general session and age-appropriate sessions for kids ages 6 and older, there are 15 classes for adults to choose from, including such topics as:

  • How to take charge of your credit
  • 50 ways to save money in 50 minutes
  • How to cut the cost of college
  • Love and money: a relationship challenge
  • How to make your food dollars count

The conference is organized by Asset Builders, a Wisconsin nonprofit organization. The conference offers unbiased, high-quality education on a wide variety of personal finance topics in a fun atmosphere. There is no selling or pressure to buy financial products.

It will be held Saturday, Nov. 5, at Fox Valley Technical College in Appleton. Advance registration is $5 for adults and $2.50 for youth under age 18. Registration at the door is $7 for adults and $3 for youth. Scholarships are available. Registration begins at 8:30 a.m., and the conference begins at 9 a.m. and runs until 1:30 p.m.

For the price of a burger, beverage and fries, you can start your day with a light breakfast, attend the conference, enjoy a healthy lunch and receive a free credit report. You also can have one-on-one credit report reviews and financial planning meetings.

Childcare is available for children between ages 2 and 5 if you make an advanced reservation. Door prizes will be offered throughout the day.

Many local organizations are supporting the conference, including Associated Bank, the Financial Information and Service Center (FISC), the Financial Planning Association, Fox Communities Credit Union, Fox Valley Technical College, US Bank, UW-Cooperative Extension and United Way Fox Cities.

The Fox Cities Money Conference is a great way to pick up a few ideas that can make a positive difference in your life. For more information, call Asset Builders at 866-304-6896 or visit